Mashable recently posted a great slideshow featuring The Top Brands on Pinterest. Here’s a tasty marketing tip or two from their intriguing smorgasbord of selections… MIX THE SWEET AND SAVORY Whole Foods sells food, so it makes sense that they should have a lot of boards devoted to recipes and entertaining. Whatever you’re marketing, sweeten your… [Read more…]
December 30, 2011
As it’s the end of the year—the traditional time for reflection and poor alcoholic beverage choices—I thought I’d condense what I’ve learned in 2011 into a Top 10 Tips to Increase Blog Traffic. So without further ado… BLOG CONTENT IDEAS: 1. USE THE GOOGLE KEYWORD TOOL By far, the most popular post on my blog… [Read more…]
December 16, 2011
This year, Country 102.5 is running a fundraiser to raise money for the Floating Hospital for Children at Tufts Medical Center. Called Text to Give, it asks you to text the word KIDS to 41518 to make an immediate donation. It’s a lovely gesture and smart fundraising. So in the spirit of the holiday season, here are… [Read more…]
December 9, 2011
Google recently released their data for the most popular UK YouTube Ads of 2011, and no surprise, there are a couple of very familiar faces holding top spot. But since New Year’s Eve is approaching, let’s begin with a countdown… 5. SAY HELLO TO MOE (AND LARRY AND CURLY) Between you, me and the pink… [Read more…]
December 2, 2011
We all live in a mobile world—any citizen of a developing country knows that. But as the NYT points out in Pushing Gadgets on the Go, Google Finds a Home in Mobile, Google wants to help the rest of us mobilize our resources. So they’ve developed… GoMo As part of the campaign to get businesses… [Read more…]
November 18, 2011
In his recent article, 12 Marketing Predictions for 2012, Brian Goffman surveyed a number of important trends in the online world. Here are a few highlights from his 2012 road map: ULTRA CUSTOMIZED CONTENT Think of it as the Perfect Storm of data. In the old days of the 2000s, it was up to the… [Read more…]
November 11, 2011
Last year, Amazon quietly invested $175 million in LivingSocial. This year, the Groupon Gorilla is facing its worst nightmare – Amazon Local. In the battle of the intercontinental jungle, there will be blood. And, unsurprisingly, some great ideas to steal for eCommerce. So if you’re looking for ways to boost sales, begin by: TARGET YOUR EXISTING CUSTOMERS… [Read more…]
November 4, 2011
Have the latest, greatest thing that no one’s buying? To bastardize Kenny Chesney, you gotta give a little for customers to love a lot. And here are a few tips for going about it. FREE SAMPLES WITH PURCHASE (OR JUST FREE) Free samples can be the first date of a long relationship. People like to… [Read more…]
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January 13, 2012
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