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Launching a New Brand? Discover the Secrets of Bruichladdich’s Success
Never heard of Bruichladdich (pronounced “brook-laddie”)? Check out the recent New Yorker article profiling how Bruichladdich has become one of Islay’s whisky success stories. While you’re there, take a look at some of the bold branding decisions Bruichladdich made when they revived the distillery. First decision? DITCH THE TARTAN Think of single malt whisky and […]
Create Your Own News: How The Hollywood Reporter Generates Web Traffic & Ad Revenue
February 22, 2013
Not too long ago (as profiled in the New York Times article, From Has-Been to Life of the Party), The Hollywood Reporter was dust on the shelf. Now thanks to some canny event marketing strategies and a focus on news generation, this entertainment publication has got its gloss back. Here are a few pointers to […]
Posted in: Event Marketing, Online Marketing
How Mobile Apps Are Bypassing Search Engines
January 5, 2013
Thinking about the future of search? There may not be one. THE SEARCH ENGINE MOSH PIT Google’s recent tussle with the F.C.C. has highlighted how complex search engines have become. As an example, try typing “Missoni Dresses” into Google search. Instead of the once simple list, searchers now face a barrage of PPC ads and […]
Posted in: Mobile Marketing, Search Engine Marketing
Hey, President Obama Wants You to Know How He Won
December 10, 2012
Wondering how Obama blitzed the fundraising field in the 2012 election? Check out Joshua Green’s article The Science Behind Those Obama Campaign E-Mails in Bloomberg Businessweek. The Obama digital team has released data showing which email subject lines prompted donors to dig deep. OBAMA’S WINNING EMAIL SUBJECT LINES The overall winner? Hey No, that’s not […]
B.C. Government Anti-Hipster Ads Get a Failing Grade
November 21, 2012
Aiming for irony in its new ad campaign, the B.C. Ministry of Jobs, Tourism and Skills Training has laid a whopper of an egg. As the Toronto Star reported recently, their “anti-hipster” billboards are getting a lot of flack from their target audience: young people. A select sample of some of the slogans: “Hipster is […]
Posted in: Marketing Content
Small Business Marketing Ideas to Revive Main Street
October 12, 2012
Is your downtown looking a little weary of late? Businesses losing out to big box stores? Fight back with cheap and creative small business marketing ideas culled from Main Streets across the country. ORGANIZE A MAIN STREET BLOCK PARTY Every summer, Gloucester MA hosts a series of monthly block parties. Restaurant tables spill out into […]
Posted in: Event Marketing, Social Media
Geotargeting Apps: A Rockin’ Map for Geology Geeks
September 17, 2012
Hooray for the folks at the British Geological Survey (BGS) who have realized that the death of print does not mean the death of knowledge. In fact, with their nifty geology app, they’re taking maps and geotargeting into new directions. iGeology MOBILE APP Ever wondered what lies beneath your feet (apart from disused sewage tanks)? […]
The UX Factor: User Experience & Customer Retention
August 21, 2012
Today’s post is a tribute to Taking a Customer from Like to Love: The UX of Long-Term Relationships by Des Traynor. If you’re wondering why you’re losing customers, look no further than your user’s experience. I’ll be shamelessly highlighting tips from Traynor’s article, but before we get to the how of customer retention, let’s start […]
Posted in: Online Marketing
The Best Apps in Life are Free: Lego® Movie Maker & Olympic Body Match
August 3, 2012
Building an app? If you’re stuck for inspiration, take a few tips from these wee beauties. ENTERTAINING: LEGO® SUPER HEROES MOVIE MAKER For all those 7-year-olds (or 37-year-olds) who fancy themselves the next Spielberg, this app’s for you. (If not, you might prefer LEGO® Duplo Jams.) Designed by agency Pereira & O’Dell, who worked with […]
Street Marketing Smarts: Som Sabadell & Photoville
July 20, 2012
Ready for some fresh air thinking? Breathe life into your next street marketing initiative with these examples. USE LOCAL ARTISTS Smart Mobs (aka Flash Mobs) have been around for some time, but this ode to joy is particularly pleasing. Why? As a plug for Banco Sabadell, it’s understated, joyous and inclusive – presumably the qualities […]
Posted in: Event Marketing, Social Media
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