How Pinterest Brands Spark Customers’ Interest

Mashable recently posted a great slideshow featuring The Top Brands on Pinterest. Here’s a tasty marketing tip or two from their intriguing smorgasbord of selections…

MIX THE SWEET AND SAVORY

Whole Foods sells food, so it makes sense that they should have a lot of boards devoted to recipes and entertaining. Whatever you’re marketing, sweeten your message with:

• A sense of the benefit of using your product/service.
• How-to ideas via video, writing, or pictures.

But Whole Foods also does a great job of broadcasting their mission—a focus on sustainable growing practices, fair dealings with other food producers around the world, and protecting the environment.

• So amidst all the hoopla, don’t forget to show people how you’re giving back to your communities.

THINK LIKE A MAGAZINE

Magazines do an excellent job of mixing education with entertainment, depicting the worlds that you could have—like the fantasy bathrooms above—if only you were to buy certain key products. So take the cue from Better Homes and Gardens and Real Simple by:

• Ensuring your message is not all about you—focus on how your products/services can work with other items to fulfill a need.
• Transport people to their fantasyland—for these guys, its a place where DIY Ideas for Your Home and New Uses for Old Things live in perfect harmony. But if you’re selling used cars, it might be a road trip to Vegas. Focus on the land of your consumers.

SHOWCASE YOUR PERSONALITY

The corporate world has an unfortunate Clorox effect—it manages to bleach the personality out of most businesses. Before you lose your color, follow Bergdorf Goodman’s lead, and:

• Flash that funny bone.
• Highlight your quirks.

Remember, people like to know that people are behind a brand logo:

• So ask your employees to contribute to your marketing efforts.

The best ideas will often come from the most unlikely places.

NEED SOME MORE IDEAS?

Contact me to see where hidden creative opportunities may lie in your business.

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Tagged: mashable pinterest, pinterest, pinterest boards, pinterest brand boards, pinterest brands, pinterest marketing, top pinterest brands

Posted in: Marketing Content, Online Marketing